About Tara McKenna

Welcome! I'm Tara, a digital marketing expert helping online entrepreneurs optimize their digital marketing efforts to increase their business's growth, profitability and impact.


Hi, I'm Tara McKenna, urban planner turned entrepreneur, blogger, and published author. Plus I'm real estate investor, wife and mom. Like most entrepreneurs, wearing many hats comes with the territory - and I love it!

A few years ago, I quit my 9-5 job to go full time into my blog business, The Zero Waste Collective. What an amazing ride it's been! I've had the fantastic opportunity to work with 100+ brands that are making a difference in the name of sustainability. I'm constantly inspired by their innovation and entrepreneurship.

Along the way I've seen some small businesses come and go, because people have gotten burned out by the hustle and overwhelmed by trying to do all of the things. As entrepreneurs, we're trading in the golden handcuffs for freedom, right? What we quickly learn is that our 9-5 job was traded in for a 24/7 job.


Umm, what?

But it doesn't have to be that way! An essential ingredient to real freedom and stability in your business is better digital marketing.


A lot of entrepreneurs feel icky about marketing and sales, with a vision of a sleazy used car salesman in our heads. Yet marketing and sales are necessary for a business to exist! And these are even more critical during uncertain economic times.


It's time for small business owners to reject that sleazy stereotype and embrace authentic and ethical marketing strategies that generate sales (with higher profit margins) to create profitable businesses that thrive.


A strong digital marketing strategy will enable you to thrive and have the impact you dream of having in your personal life, in your business, and on this planet, while being prepared to navigate any economic conditions that come your way.


If marketing isn't your thing or your efforts haven't been fruitful, let Tara help you update and streamline your digital marketing strategy to land your ideal clients and customers. With the right approach to your marketing, sales and profitability will flow more easily.


Read on . . .

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I love working with small business owners like you.

Working with other entrepreneurs is such a joy. Small business owners and solopreneurs are very passionate about what they do!


The trend I see too often, though, is the need for the hustle. And while the idea of hustling has become almost synonymous with entrepreneurship, let's be honest, it's draining. No one really wants to hustle. Can you relate?


You're a go-getter, of course, and you want to:

  • Work hard? Yes!

  • Work smart? Definitely!

  • Hustle to the point of exhaustion? No thank you!

Say Goodbye to the Hustle.

For entrepreneurs who are tired of the hustle, Tara provides clients with a clear path to higher profitability through easy-to-implement marketing strategies that give you the leverage you need to have the:

  • breathing room you need in your business to operate more efficiently

  • ability to provide the best customer experience

  • capacity to build your dream business

  • time to live your best life

  • financial abundance to build wealth

  • financial abundance to contribute to causes that are important to you


Consulting Services

As a digital marketing expert, Tara works with all types of small business owners with an online presence, including service providers (such as coaches, creatives, influencers, artists, designers, professionals, writers, copywriters, and more), business owners who sell online courses, group programs and digital products, as well as e-commerce entrepreneurs.


Tara offers two options: curated programs for service providers, and digital marketing consulting for service providers and e-commerce entrepreneurs.


Curated Programs

For service providers who are tired of trying to figure it all out on their own, Tara provides a clear path to higher profitability in her curated 1:1 program: High-Ticket Overhaul (for entrepreneurs who offer services and/or sell digital products and programs), offered in 3 tiers.


Skip the late nights with Google and YouTube and fast track your success to create leverage and increase your profits with this program. Learn more here.


Digital Marketing

For service providers and e-commerce entrepreneurs, Tara offers digital marketing consulting tailored to your business’s needs. With specialties in copywriting, email list building, email marketing, blogging, social media strategy, brand/influencer collaborations, and SEO basics, Tara will take the overwhelm out of your digital marketing by developing the tools you need to streamline your strategy and implementation. Learn more here.

Get to know Tara!

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  • Has a master's degree in urban and regional planning, and 7+ years of professional experience in the field working with clients (building Tara's exceptional client work experience)

  • Created a well-known blog: www.thezerowastecollective.com

  • Grew a MASSIVE social media presence: 450k+ followers across Instagram, Pinterest, Facebook, and LinkedIn, at it's peak

  • Grew an email list of 5k+ (plus thousands more when you consider that Tara regularly pruned her email list)

  • Has had celebrity followers over the years on @zero.waste.collective, including: Nikki Reed, Adrian Grenier, Jason Momoa, Orlando Bloom, SZA (that Tara knows of!)

  • Plus Anne Hathaway did a shoutout to both of Tara’s Instagram accounts, @mindfully.sustainable (now @mindfully.tara) and @zero.waste.collective, in 2019!

  • As an entrepreneur, has worked with 100+ brands – big and small, local and global – including IKEA, Converse, Corona Canada, A&W Canada, Ten and Co, Albatross Designs, Goldilocks Wraps, Rug and Weave, and many more!

  • Wrote a book, Don’t Be Trashy: A Practical Guide to Living with Less Waste and More Joy, with a top publisher, Penguin Random House

  • Developed a passive income digital product (Zero Waste How-to Guide PDF) that sold well and became the proof of concept for Tara's book

  • Has had extensive media coverage, including The Globe and Mail, USA TODAY, mindbodygreen, CBC News, CBC Radio, iHeart Radio, Guelph Mercury Tribune (Top 20 Under 40), Global News, The Morning Show, CP24, CHCH, The Social, Guelph Today, BaYou With Love, Home in Canada, FASHION Magazine, Innovating Canada, CNN, The Papaya Podcast, This Family Tree Podcast, The Stacking Benjamins Podcast, TELUS Talks, and more!

  • Is a public speaker, with clients and events that include McCain, Aviva, Loop, Momentum, TaskUs, IG Wealth Management, Autumn Communications, Industrious, Guelph Zero Waste Festival, Youth Environmental Network of York Region, Canadian Public Accountability Board, plus numerous library and book store events!

All of this was made possible because Tara followed her passion (sustainability) and combined it with savvy digital marketing.


And now you can work with Tara to fast track your business's growth, profitability and impact through digital marketing!

Let’s Work Together

Once you've had an opportunity to review all of Tara's services, fill out this form to book a call!

Tara will be able to guide you to the program best suited to your needs, or build a program tailored for your business.

Please note that when you fill out this form you will also be subscribing to our email list. You may unsubscribe at any time!

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Land Acknowledgement

Tara McKenna lives and works in Guelph, Ontario, Canada. Guelph is situated on treaty land that is rich indigenous history and home to many First Nations, Inuit and Métis people. Tara acknowledges the Mississaugas of the Credit First Nation of the Anishinaabek Peoples on whose traditional territory Tara lives and works.