top of page
Tara McKenna 2.jpg

Author, Content Creator & Digital Marketing Expert

Hey, there!

I'm Tara McKenna

If you're new around here, let me introduce myself.


A few years back I started a blog called The Zero Waste Collective. Across social media, I grew my community to over 450K. I also grew an email list with thousands of subscribers, worked with 100+ brands on paid collaborations, and gained some celebrity followers and shout-outs along the way. ZWC became expansive and global!

Plus I wrote a book, Don't Be Trashy: A Practical Guide to Living with Less Waste and More Joy, published by Penguin Random House. I've had extensive media coverage and interviews, as well as numerous public speaking events.

Now I've pivoted - ZWC is retired - and I'm focused on inspiring decluttering and self-care in a way that empowers people to live their best and most authentic lives -- by letting go of everything else that doesn't fit their vision. You can find my new account on Instagram at @mindfully_tara. Be sure to check out The Decluttered Home Bundle, too!

Additionally, I share all of my digital marketing secrets with my clients. I empower small business owners and entrepreneurs to take their brands to the next level with the best and most current digital marketing strategies to: give their brand a glow up, find their brand voice, monetize their expertise, grow on Instagram with compelling content and chatbot automation, build their email list full of ideal clients, design websites and landing pages that attract and convert, land brand deals, and create a community they love.

Want to start or grow your business with the best digital marketing strategies? Email me at and follow along at @hello.tara.mckenna.




Get to know Tara!

Tara McKenna.png
  • Has a master's degree in urban and regional planning, and 7+ years of professional experience in the field

  • Created a well-known blog: (now retired so Tara can pivot into the decluttering & self-care space)

  • Grew a large social media presence: 450k+ followers across Instagram, Pinterest, Facebook, and LinkedIn, at its peak

  • Has had celebrity followers over the years on @zero.waste.collective, including: Nikki Reed, Adrian Grenier, Jason Momoa, Orlando Bloom, SZA (that Tara knows of!), plus an IG shout out from Anne Hathaway

  • Has worked with 100+ brands – big and small, local and global – including IKEA, Converse, Corona Canada, A&W Canada, GLAD, Simplii Financial, Canadian Geographic, Ten and Co, Albatross Designs, Goldilocks Wraps, Rug and Weave, and many more!

  • Wrote a book, Don’t Be Trashy: A Practical Guide to Living with Less Waste and More Joy, with a top publisher, Penguin Random House

  • Has had extensive media coverage, including The Globe and Mail, USA TODAY, mindbodygreen, CBC News, CBC Radio, iHeart Radio, Guelph Mercury Tribune (Top 20 Under 40), Global News, The Morning Show, CP24, CHCH, The Social, Guelph Today, BaYou With Love, Home in Canada, FASHION Magazine, Innovating Canada, CNN, The Papaya Podcast, This Family Tree Podcast, The Stacking Benjamins Podcast, TELUS Talks, and more!

  • Is a public speaker, with clients and events that include McCain, Aviva, Loop, Momentum, TaskUs, IG Wealth Management, Autumn Communications, Industrious, Guelph Zero Waste Festival, Youth Environmental Network of York Region, Canadian Public Accountability Board, plus numerous library and book store events!

  • Is a real estate investor with her hubby, and they just completed their latest project, a vacation rental! Follow along at @marble.point.cottage!


media logos2.png
bottom of page