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Tara helps content creators and entrepreneurs grow and monetize their online brands authentically and profitably!

Hey, there!

I'm Tara McKenna,

If you're new around here and we haven't met, let me introduce myself.


A few years back I started a blog, The Zero Waste Collective, and two Instagram accounts documenting low waste and sustainable living. Across social media, I grew my following to over 450,000 followers! I also grew an email list with thousands of subscribers, worked with over 100 brands on paid collaborations, and gained some celebrity followers and shout-outs along the way (including one from Anne Hathaway on Instagram!!).

I also wrote a book, Don't Be Trashy: A Practical Guide to Living with Less Waste and More Joy, published by Penguin Random House. I've had extensive media coverage and interviews, as well as numerous public speaking events.

Now I'm focused on helping impact-driven entrepreneurs and content creators build the business and life of their dreams by teaching them how to grow and monetize their online brands authentically and profitably with brand partnerships, collaborations, and passive income strategies.


Why? Because I believe that more financial resources in the hands of people who want to make a difference = more positive impact in our communities.

I can't wait to work with you!


Tara's Experience Growing & Monetizing Her Online Brand:

*NEW* Online Course

The Profitable Content Creator: Your Blueprint to Thrive with Paid Partnerships

Tara is launching an online course for the first time! It's live in a group-coaching format. Don't miss out, enroll now!


An Essential Pricing Strategy that Every Entrepreneur can Implement Today!

Get your copy of this guide when you join

Tara's email list! Stop leaving money on the table and get your copy of the guide now:

Ways to Work with Tara

Are you an overwhelmed entrepreneur or content creator trying to do all of the things? Are you ready to take control of your business to make it more profitable?

You can work with Tara in a 1:1 capacity in her curated consulting and coaching programs or participate in her online course, The Profitable Content Creator: Your Blueprint to Thrive with Paid Partnerships!

What Tara's clients have to say:

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"Working with Tara helped me take my business to the next level. She helped me understand my purpose, my strengths and worth as a business owner. Working with Tara helped me to translate that value to create meaningful paid partnerships with brands that I love."

Tasha Medve, The Purposeful You


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