Author, Content Creator & Digital Marketing Expert

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Hey, there!

I'm Tara McKenna

If you're new around here, let me introduce myself.

A few years back I started a blog called The Zero Waste Collective. Across social media, I grew my community to over 450K. I also grew an email list with thousands of subscribers, worked with 100+ brands on paid collaborations, and gained some celebrity followers and shout-outs along the way. ZWC became expansive and global!

Plus I wrote a book, Don't Be Trashy: A Practical Guide to Living with Less Waste and More Joy, published by Penguin Random House. I've had extensive media coverage and interviews, as well as numerous public speaking events.

Now I've pivoted and now I share all of my digital marketing secrets with my clients. I empower content creators and entrepreneurs to take their brands to the next level with the best digital marketing strategies to:

give their brand a glow up,
find their brand voice,
monetize their expertise with digital products,
grow on Instagram with compelling content and chatbot automation,
build their email list full of ideal clients,
design sales pages that attract and convert,
land brand deals,
and create a community they love.

Want to start or grow your business with the best digital marketing strategies? Email me at hello@tara-mckenna.com and follow along at @hello.tara.mckenna and on Facebook.

Cheers,

Tara

Get to know Tara!
She...

Has a master's degree in urban and regional planning, and 7+ years of professional experience in the field
Created a well-known blog: www.thezerowastecollective.com (now retired so Tara can focus on digital marketing)
Grew a large social media presence: 450k+ followers across Instagram, Pinterest, Facebook, and LinkedIn, at its peak
Has had celebrity followers over the years on @zero.waste.collective, including: Nikki Reed, Adrian Grenier, Jason Momoa, Orlando Bloom, SZA (that Tara knows of!), plus an IG shout out from Anne Hathaway
Has worked with 100+ brands – big and small, local and global – including IKEA, Converse, Corona Canada, A&W Canada, GLAD, Simplii Financial, Canadian Geographic, Ten and Co, Albatross Designs, Goldilocks Wraps, Rug and Weave, and many more!
Wrote a book, Don’t Be Trashy: A Practical Guide to Living with Less Waste and More Joy, with a top publisher, Penguin Random House
Has had extensive media coverage, including The Globe and Mail, USA TODAY, mindbodygreen, CBC News, CBC Radio, iHeart Radio, Guelph Mercury Tribune (Top 20 Under 40), Global News, The Morning Show, CP24, CHCH, The Social, Guelph Today, BaYou With Love, Home in Canada, FASHION Magazine, Innovating Canada, CNN, The Papaya Podcast, This Family Tree Podcast, The Stacking Benjamins Podcast, TELUS Talks, and more!
Is a public speaker, with clients and events that include McCain, Aviva, Loop, Momentum, TaskUs, IG Wealth Management, Autumn Communications, Industrious, Guelph Zero Waste Festival, Youth Environmental Network of York Region, Canadian Public Accountability Board, plus numerous library and book store events!
Is a real estate investor with her hubby, and they just completed their latest project, a vacation rental!

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