The Profitable Offer
Update and Launch Your Offers with Authentic Strategies that Sell
As a busy entrepreneur trying to keep your head above water, how does this sound to you?
Take a deep breath and imagine what your life could look like with a highly profitable and successful business with:
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More breathing room in your business to better serve your customers with a high quality experience
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More money to invest in your business, and the capacity to grow your dream business
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More income for yourself to live your dream life and to build wealth
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More high quality customers who are completely invested in your offers
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More impact in your community, with the ability to give back and to leave a legacy
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More confidence to handle various economic conditions
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More freedom and options
Now what if I told you that you can have all that and more simply by updating the packages and pricing of your offers?
This program is a game changer for entrepreneurs
Hey there, I'm Tara McKenna and having worked with over 100 clients who are also small business owners, I know firsthand that most entrepreneurs:
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Undervalue their products and services
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Are stressed out about cash flow
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Aren't 100% comfortable with marketing and sales
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Need more customers and clients
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Don't have enough hours in the day to accomplish their tasks
Could it really be that easy to change your packages and prices (without changing your services, programs and products) to improve your marketing, sales and profitability? Therefore...
✓ Appropriately valuing and pricing your products and services
✓ Having more than enough cash flow to pay your team, reinvest in your business, pay yourself, build wealth, and give back to your community
✓ Getting comfortable with marketing and sales because your packages basically sell themselves
✓ Getting more customers and clients eager to work with you and invest in your products, programs and services because they are packed with value (even at higher ticket prices!)
✓ Finally having enough breathing room in your business to be on top of things, and having extra time to spare
If any of this resonates with you, read on friend, because YOU can THRIVE as an entrepreneur and have the freedom you've always dreamed of having!
Check out the program options to work with Tara in The Profitable Offer program below:
The Profitable Offer
Program Options
Profitable Offer
$5,500
Update the offers for your services, digital products and/or programs with authentic strategies and conversion copywriting techniques that are proven to sell!
This 8-week program includes:
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6x 1:1 virtual sessions with Tara McKenna over a 2 month period ($8,750 value)
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A full update to your offers to make them irresistible and profitable ($1,000 value)
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A launch plan to show off your fresh new vibes ($500 value)
Extras Included ($600 extra value!):
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2 of the best business books to help you thrive as an entrepreneur
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Offer Development Framework and Sales Offer Template so you can refresh your offers anytime
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Name Generator Tool to create compelling names for products, programs and services
Over $10,000 in value
For $5,500
Payment Plans:
$3,000 per month for 2 months, or
$1,300 per month for 5 months
(plus tax if applicable, prices in CAD)
Profitable Offer Plus
$9,500
Get the full Profitable Offer experience, and you'll also update your website to reflect your new offers and optimize the user experience.
While you're at it, you'll add or update your email opt-in form(s) to ensure that you're building your most valuable resource, your email list!
This 12-week program includes:
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9x 1:1 virtual sessions with Tara McKenna over a 3 month period ($12,500 value)
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A full update to your offers to make them irresistible and profitable ($1,000 value)
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A website update to reflect your new offers, to optimize the user experience, and email opt-ins (new or updated) to grow your email list ($3,500 value)
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A launch plan to show off your fresh new vibes ($500 value)
Extras Included ($1000 extra value!):
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Everything from the Profitable Offer, and:
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Email Opt-in Guide and Tips
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Email Opt-in Web Page Checklist
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Subscriber Welcome Email Sequence Guide
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SEO Guide and Checklist
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SEO Keyword Research Guide and Worksheet
Over $18,000 in value
For $9,500
Payment Plans:
$3,333 per month for 3 months, or
$2,100 per month for 5 months
(plus tax if applicable, prices in CAD)
Profitable Offer VIP $19,500
Get the full Profitable Offer Plus experience, and we'll develop and plan your special and seasonal offers for the next 12 months!
From there we'll update your sales process to include sales scripts for common sales objections, copy and paste conversion copywriting messages, and pitch email templates all tailored to your business!
This 16-week program includes:
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12x 1:1 virtual sessions with Tara McKenna over a 4 month period ($16,250 value)
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A full update to your offers to make them irresistible and profitable ($1,000 value)
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A website update to reflect your new offers, to optimize the user experience, and email opt-ins (new or updated) to grow your email list ($3,500 value)
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A launch plan to show off your fresh new vibes ($500 value)
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Plan for next 12 months of special and seasonal offers ($1,000 value)
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Sales scripts tailored to your business for common sales objections (plus training) ($2,000 value)
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Bank of conversion copywriting messaging tailored to your business to copy and paste for content creation (plus training) ($2,000 value)
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Pitch email templates tailored to your business (plus training) ($1,000 value)
Extras Included ($2000 extra value!):
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Everything from the Profitable Offer Plus, and:
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Content Pillars Worksheet
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12-Month Content Planner Worksheet
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Personal Brand Growth Accelerator Tips Sheet
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Blog Guide and Checklist
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Monetization Ideas List
Over $29,000 of value
For $19,500
Payment Plans:
$5,000 per month for 4 months, or
$3,416 per month for 6 months
(plus tax if applicable, prices in CAD)
Who is a good fit for The Profitable Offer?
✓ Entrepreneurs who offer services, digital products and/or programs, such as:
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Coaches (of all types, like health, fitness, financial, business, relationships, etc.), photographers, designers, writers, content creators, agency owners, professionals, health practitioners, artists, creatives, influencers, course creators, consultants, social media managers, marketers, and many more!
✓ Small business owners with teams
✓ Solopreneurs
What Tara's clients have to say:
"Working with Tara was very impactful for my business. Tara helped us review, reconsider, and revamp our offers and services to ultimately keep more profit in our pockets, and streamline the way we work with clients. After working with Tara, we have so much clarity around what we offer, who we want to be working with, what value we bring, and how to speak about what we do. Tara brings tons of experience to the table, and we are grateful to have been able to work with her."
Kaity Markle, Markle Consulting
Hey, there!
I'm Tara McKenna
If you're new around here and we haven't met, you might be wondering, "who is Tara? and why should I work with her?" and those are fair questions!
A few years back I started a blog, The Zero Waste Collective, and two Instagram accounts documenting low waste and sustainable living. Across Instagram, Facebook, Pinterest, and LinkedIn, I grew my community to over 450,000 followers! I also grew an email list with thousands of subscribers, worked with over 100 brands on paid collaborations, and gained a few celebrity followers and shout-outs along the way (including one from Anne Hathaway on Instagram!!).
I also wrote a book, Don't Be Trashy: A Practical Guide to Living with Less Waste and More Joy, published by Penguin Random House. I've had extensive media coverage and interviews, as well as numerous public speaking events.
Digital marketing is my thing, and now I'm focused on helping impact-driven content creators and entrepreneurs grow the business and life of their dreams by teaching them how to grow and monetize their online brands authentically and profitably.
Why? Because I believe that more financial resources in the hands of people who want to make a difference = more positive impact in our communities.
I can't wait to work with you!
Program Details
Quick Overview:
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8-week program with 6x 1:1 virtual sessions
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1x initial 2-hour 1:1 session: get to know your biz & goals session
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5x 1-hour 1:1 sessions
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Session 2: brain dump all ideas, homework
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Session 3: brainstorm new package ideas
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Session 4: updated packages in draft form
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Session 5: finalize new packages, last final edits
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Session 6: Launch plan session, wrap up
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Results:
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Update and launch new offers!
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Details of What's Involved:
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Session 1:
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You send Tara your entire suite of service packages and products including current price structures in advance
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Tara will review everything before the first 1:1 session, where you will discuss all your current messaging, products and services, plus any ideas you have to update/change your offerings
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Sessions 2-5:
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There will be some homework for you as Tara will need to get to know the ins and outs of your business to make sure all possible value is integrated into the new offers to wow your prospects
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Tara will work closely with you to review all possible services at all possible price points to come up with the ideal suite of services and/or program offers for your ideal customers
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Tara makes the process easy; once she has the information she needs, she’ll:
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Recommend the best suite of programs and services,
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Organize the pricing structures with you, payment options, delivery formats, among other details, and
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Draft the final packages with compelling copywriting (taking a load off of your plate!)
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All you have to do at this point is review it and give it the green light
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The 6th (wrap-up) Session:
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Is focused on wrapping up the program and helping you plan the launch of your updated packages
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Tara wants to see you thrive in your business, so there will be a 6-month and 12-month check in to see how your business has changed for the better as a result of this program!
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